Well I did it. I finally took the plunge and opened a little shop selling art prints of my work! I'm pretty excited for a bunch of reasons, but I think I can sum them up in these three:
1. I love to make work that inspires young people
Somewhere along the way I began believing that I was just an odd ball. That the work in my head and sketchbook were to eccentric to be commercially viable. While I still think I am an odd ball (my wife agrees), I think I've settled into the perfect home. Art for kids can be a lot of things - but fun, odd, and quirky has always been in my wheel house.
Having two boys has really helped me figure that all out. They find joy in my goofy drawings. And that's enough proof for me to jump into this.
2. I need an avenue to share the work I want to make
I love my clients, but man I love my sketchbook more. I have so many ideas for projects, stories, illustrations and no outlet for getting them out. Lettersetgo.com is that place. It offers complete control of what I make and how I make it. A playground. I'm pretty excited.
3. I need alternative, "passive" forms of income
I've been freelancing for a long time. I have great clients who are passionate about what they do and am grateful to help them achieve it. There is no way around the truth, however. I need to make more money. The problem lies in the time/money balance. If my schedule is pretty full, but my income is not where it needs to be to grow my business and support my family, something has to change. I could charge more, but my rates have been rising a bit over the past bunch of years (like they should) and I'm happy with where they are.
Running my own store might provide the perfect antidote. And you don't get there if you don't start the journey.